Experiential Activation
Lights on Festival
Lights on Festival, a music festival curated by H.E.R., and presented by CÎROC Vodka and DeLeón Tequila, took over the Concord Pavilion Amphitheater on September 18 & 19 in the Bay Area of California.
The festival marked a highly-anticipated return to live performances post-COVID.
Notable performers included H.E.R, Keyshia Cole, Bryson Tiller, Erykah Badu, Chris Brown, Saweetie, Chloe Bailey, Ty Dolla $ign, Ari Lennox, Lucky Daye, and more.
VIP Gifting • CÎROC and DeLeón gifted each artist a bottle to their green rooms.
VIP Presence • DeLeón and CÎROC were offered exclusively in the artist lounge activation and the VIP area.
Client results:
The activation generated over 100MM press impressions for our clients with media hits in a number of prominent publications, including People, Radar Online, and OK! Magazine. The event also created a lot of buzz online, garnering 579K impressions and 691 mentions on social.